The Litehouse team is not only expanding its portfolio, but it is also expanding its executive team. After finalizing its acquisition of Sky Valley and Veggiecraft Farms, the dip purveyor appointed Paul Hemingway as Vice President of Marketing. Additionally, the company promoted Brad Horn to Senior Vice President of Sales and Marketing. Together, the pair will collaborate with executives throughout the company to help drive the retail growth of the new brands.
According to the release, Hemingway brings more than 20 years of brand marketing experience at top food companies to the Litehouse team. He has spent time at giants including J.M. Smucker Company, Coca-Cola, and Wendy’s. Additionally, he served at eegee’s, Abbott Laboratories, and Kimberly-Clark.
Throughout his time spent at J.M. Smucker Company and Coca-Cola, Hemingway created long-term innovation plans to help achieve revenue objectives; oversaw brand launches including brand strategy, commercialization, retail sell-in, and advertising; led commercialization and marketing plans for new offerings; and managed strategic business relationships.
In his new position at Litehouse, Hemingway will use his previously honed skills to drive growth for retailers by progressing the company’s portfolio of brands.
Accompanying Hemingway with a new title is Horn, who has been promoted to Senior Vice President of Sales and Marketing. Horn joined Litehouse in 2020 as Vice President of Retail Sales, where he led and oversaw the retail sales team. In his new role, Horn will focus on aligning sales and marketing efforts to best support Litehouse’s strategy, innovation, and product development, in addition to its channel and digital growth, including e-commerce, club, and value-added.
Kelly Prior, President and Chief Executive Officer, shared his insights on the recent appointments.
“The acquisition of brands like Sky Valley and Veggiecraft Farms, coupled with the continued impacts of the pandemic, have created new opportunities for us to shake up our approach to retailer support and consumer engagement,” he said. “In their respective roles, Brad and Paul will focus on implementing new strategies and tactics that further synergize sales and marketing efforts company-wide, while also supporting our multi-brand strategy and positioning and delivering on our employee-owner value proposition.”
Cheers to both Paul Hemingway and Brad Horn as they start their new chapters!