As plant-based continues to grip consumer consciousness, demand is obviously climbing. But how does a supplier take this and shift it into actionable steps that make shoppers even more eager to get to the store? If that supplier is anything like LIVEKINDLY Collective, they launch a new platform to offer inspiration.
“The LIVEKINDLY team is thrilled to be the creative force behind this wholly unique campaign that leverages our two greatest passions: sustainability and plant-based culture,” says Jodi Monelle, Founder and Chief Executive Officer. “We are genuinely excited to be leaders in this space. The world is becoming conscious of how diet change can make a difference, and we want to do everything we can to empower people to explore more plant-based eating. Collective Kitchen is a palpable manifestation of the culinary relationships, creativity, and rich insights into consumer passions that we’ve cultivated for three years now.”
According to a press release, the content platform offers inspiration and allows people all over the globe to follow 11 experienced chefs, all of whom will be creating delicious dishes with plant-based ingredients.
Anchored by a dedicated, digital destination devoted to 50 original recipes, Collective Kitchen is produced by LIVEKINDLY, a digital lifestyle brand focused on sustainability and conscious living.
“Our mission is to make plant-based living the new norm, and that’s only possible by making the transition to eating less meat easier for all cooks, no matter for whom they are cooking. We are proud to launch this unique collection of plant-based recipes. Our chefs are using some of the most popular products to encourage home cooks to experiment and find out just how versatile, delicious, nutritious, and easy-to-make plant-based meals can be,” comments Mick van Ettinger, Chief Marketing Officer.
The campaign includes the “Top Dish” video series, which debuts with American Chef Nyesha Arrington of Top Chef fame, who’ll be a key mentor in the upcoming, Gordon Ramsay-hosted Next Level Chef cooking-competition series.
Collective Kitchen’s creative chef-driven campaign is a first-of-its-kind endeavor, bringing culinary experts from around the world together to craft unique plant-based recipes streamlined specifically for the home cook.
How will this change the way consumers approach their next shopping trip?