Today’s consumer is on the go, more so than they ever have been before. That is why specialty food suppliers have innovated their product lines to meet the evolving needs of their shoppers. MamaMancini’s is one such supplier, launching a new series of On-the-Go products at the International Dairy Deli Bakery Association’s (IDDBA) 2023 show. This launch expands upon the initial success of its Meatballs in a Cup product line in convenience store trials.
“The expansion of our On-the-Go product line follows multiple successful trials at convenience stores, which have validated our theory that these products attract a new consumer segment and capture an incremental purchase occasion,” Adam L. Michaels, Chairman and Chief Executive Officer, said. “On a macro-level, we are seeing a rapid shift in consumer preferences toward on-the-go healthier snacks driven by increased health consciousness and convenience, a market we intend to address with these exciting new products.”
The newly launched products include Turkey Meatballs in a Cup; Chicken Cacciatore in a Cup; Chana Masala in a Cup; Sausage, Peppers, and Onions in a Cup; and Beef & Rice Stuffing in a Cup. The product recipes are all-natural, preservative- and soy-free, and contain no artificial ingredients, a press release explained. Coming fully cooked and microwave ready, the new packaging has expanded the shelf-life from five days to 21 days. The format helps to drive incremental sales and larger basket sizes.
The IDDBA annual trade show, which is taking place this week from June 4–6 in Anaheim, California, attracts more than 10,000 attendees and serves as a vital networking event for the industry.
“Our ability to increase the products’ shelf life from 5 days to 21 days is significant, addressing a key element of retailer feedback during initial trials. Beyond ensuring quality and safety, this allows us to decrease replenishment time and reduce excess inventory and waste, all of which are critical KPIs for our retailers. We look forward to sharing our full suite of new products—including our exciting new Mama’s Creations brand platform—with industry attendees at booth #1300 at IDDBA,” concluded Michaels.
We look forward to watching this new product line grow as it hits store shelves.