If you’re walking the show floors of the 2024 International Dairy Deli Bakery Association (IDDBA) show, you may have already caught a glimpse of the exciting new products joining Mama’s Creations portfolio. The specialty brand has expanded its portfolio in a move to further solidify itself as a one-stop shop for its deli partners.
“The vision we laid out 18 months ago—and have demonstrated clear execution against in the quarters that followed—demands we develop a holistic deli offering, both to our retail partners and end consumers,” said Lauren Sella, Chief Marketing Officer. “The portfolio of incremental new offerings at IDDBA this year is a team effort across Marketing, Sales and R&D to live our values and expand into new white spaces such as Breakfast, Entertaining and On-the-Go Snacking, while concurrently introducing new ethnic flavors and senses.”
So, what are the newest offerings to join the lineup, you ask? The brand has pulled back the curtain on several unique items:
“We look forward to sharing our full suite of products with industry attendees at booth 6101 at IDDBA. As the sixth trade show we will have attended in 2024, these high-ROI marketing activities are increasing brand awareness and sales for our growing family of products, and positioning Mama’s Creations as a leading one-stop-shop deli solution nationally,” added Sella.
The supplier will be showing off this innovative suite of products at booth #6101 during the show, which attracts more than 10,000 attendees across the specialty, dairy, deli, and bakery sectors, a press release stated.
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