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Mama's Creations Reveals Expanded Portfolio at IDDBA 2024; Lauren Sella Shares

Mama's Creations Reveals Expanded Portfolio at IDDBA 2024; Lauren Sella Shares

Friday, June 7th, 2024

If you’re walking the show floors of the 2024 International Dairy Deli Bakery Association (IDDBA) show, you may have already caught a glimpse of the exciting new products joining Mama’s Creations portfolio. The specialty brand has expanded its portfolio in a move to further solidify itself as a one-stop shop for its deli partners.

Lauren Sella, Chief Marketing Officer, Mama's Creations“The vision we laid out 18 months ago—and have demonstrated clear execution against in the quarters that followed—demands we develop a holistic deli offering, both to our retail partners and end consumers,” said Lauren Sella, Chief Marketing Officer. “The portfolio of incremental new offerings at IDDBA this year is a team effort across Marketing, Sales and R&D to live our values and expand into new white spaces such as Breakfast, Entertaining and On-the-Go Snacking, while concurrently introducing new ethnic flavors and senses.”

So, what are the newest offerings to join the lineup, you ask? The brand has pulled back the curtain on several unique items:

  • Mama’s Creations heat & eat Breakfast Wraps in three varieties including Bacon Egg & Cheese, Sausage Egg & Cheese, and Egg & Cheese
  • Vacuum-packed Grilled Chicken Breasts in 2 and 4 packs across three flavors
  • Mini Meatball Entertaining Trios retail sleeves with three varieties of mini meatballs in sauce
  • Mama Mancini’s three new exciting flavors of Grab-and-Go Gourmet Paninis including Meatball Parmesan, Chicken Parmesan and Nashville Hot. (The line of Gourmet Paninis is a finalist for the inaugural Deli Business Innovation Award)

Mama’s Creations has expanded its portfolio and will be showcasing the additions at IDDBA 2024“We look forward to sharing our full suite of products with industry attendees at booth 6101 at IDDBA. As the sixth trade show we will have attended in 2024, these high-ROI marketing activities are increasing brand awareness and sales for our growing family of products, and positioning Mama’s Creations as a leading one-stop-shop deli solution nationally,” added Sella.

The supplier will be showing off this innovative suite of products at booth #6101 during the show, which attracts more than 10,000 attendees across the specialty, dairy, deli, and bakery sectors, a press release stated.

For more event updates and insights, you know where to click.

Mama's Creations