Hand-in-hand with P.F. Chang’s, Fresh Deli Monte N.A. subsidiary Mann Packing Co. is tapping into consumer trends. Together, the duo is bringing two new Asian-inspired salad kits to Giant Eagle and other select retailers across the country.
"We’re excited to announce this new partnership with P.F. Chang’s, one of the most recognizable brands in Asian cuisine,” said Melissa Mackay, Vice President of Marketing, N.A. at Mann Packing Co. “This authentic partnership not only brings together the richness of Asian flavors with our fresh, wholesome produce but also aligns perfectly with our core mission of encouraging consumers to incorporate more fruits and vegetables into their diets. Research indicates that consumers are seeking out healthier and more convenient alternatives, and our two new co-branded salad kits address these demands head-on while at the same time ensuring that they don’t have to sacrifice flavor.”
Consumers will be met with two delicious salad kits, allowing shoppers to get their hands on the renowned Asian restaurant’s most popular menu salads right in the grocery store. The two flavorful SKUs include:
The two-part launch satisfies a rising retail demand, according to a press release. IRI’s report on the Top Trends in Fresh: May 2022 shows that, with rising costs and inflation, 91 percent of consumers will eat at home more and Asian is the No. 2 most popular cuisine for the salad category, growing 3 percent year over year.
"Our partnership with Mann Packing Co. allows us to bring the essence of the P.F. Chang's dining experience to households across the nation," said Kristen Briede, President of Global Brand and Retail at P.F. Chang's. "These salad kits are an embodiment of our dedication to quality and innovation, offering consumers a chance to bring the P.F. Chang’s dining experience into their homes in a fresh and convenient package.”
For more details regarding this flavor-forward salad kit launch, click here.
As more product launches come down the pipeline, Deli Market News is the place for details.