Some of America's favorite candy brands, SNICKERS®, TWIX® and MILKY WAY®, are hitting shelves in an entirely new format as flavor-rich reduced fat chocolate milks. SNICKERS, TWIX, and MILKY WAY Chocolate Milks will deliver these beloved chocolate bar flavors as delicious shelf-stable silky smooth chocolate milks!
"We have developed these chocolate milks with a focus on flavor first," said Raz Inserra, Marketing Director of Fire Brands. "We're quenching thirst and providing a satisfying treat on the go with 2% reduced fat, ultra-pasteurized chocolate milk."
Driving forward from the successful release of SKITTLES™ Drinks earlier this year, SNICKERS, TWIX, and MILKY WAY Chocolate Milks are the latest innovation from Fire Brands, in partnership with Mars Wrigley.
SNICKERS, TWIX, and MILKY WAY Chocolate Milks are shelf-stable with 15g of protein. These delicious chocolate milks are available in 14 oz 100 percent Recyclable HDPE bottles, launching in small and large format retailers nationwide, a press release explained. For more details on the launch, click here.
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