Jerky, anyone? For a category once off-limits to vegan and vegetarian consumers, the jerky section continues to welcome exciting better-for-you innovations that expand its consumer reach. Meati Foods™ is bringing more items to this burgeoning sector, announcing the launch of eat meati™ jerky.
“Snacking more and eating fewer meals isn’t only a Gen Z trend; it’s truly cross-generational. It’s critical to provide protein, fiber, and nutrition that is delicious and supports life on the go,” said Scott Tassani, President and Chief Operating Officer of Meati Foods. “We’re excited to provide a snacking solution that provides superior nutrition and incredible flavor in meati jerky and can’t wait for people to try it. We believe the potential appeal will extend well beyond jerky eaters, as more people seek out functional snacks they enjoy.”
The shelf-stable snacking lineup features a unique, three-flavor bundle that includes Original, Peppered, and Sweet Chile flavors. As a press release highlighted, the jerky delivers delicious sustenance on the go powered by seven grams of complete protein alongside dietary fiber and micronutrients, including vitamins B2, B3, B5, B9, iron, potassium, choline, copper, zinc, and magnesium.
Crafted from its patented, whole-food MushroomRoot™, jerky is the latest product in the brand’s eat meati line, which has seen continued success and retail expansion this year. While the offering is currently available only direct-to-consumer, the company plans to take learnings from this initial launch into consideration for future commercialization planning, the release continued.
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