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Mifroma Unveils Rebrand and Newest Packaging Identity; Edouard Pieraerts Comments

Mifroma Unveils Rebrand and Newest Packaging Identity; Edouard Pieraerts Comments

Wednesday, June 12th, 2024

Mifroma has an exciting announcement to make in the form of a new brand identity. With a fresh, modern look to reflect the ongoing commitment to preserve and promote Swiss cheesemaking traditions, Mifroma is poised to deliver exceptional products. The new branding includes a dynamic new logo, a tribute to the savoir-faire of the company’s Maîtres Fromagers.

Edouard Pieraerts, Head BU Cheese, Mifroma“The rebranding initiative at Mifroma was primarily prompted by a desire to honor traditions while adapting them to modern times,” remarked Edouard Pieraerts, Head BU Cheese. “Recognizing the importance of staying true to our origins, the company sought to give cheesemakers and Maîtres Fromagers the recognition and status they deserve. This acknowledgment of their expertise and dedication to the craft is reflected in the new branding, which aims to highlight their integral role in the production process.”

The new logo also features a copper color reminiscent of the copper cauldrons where Mifroma’s cheeses are born. Finally, the rock texture celebrates the value of our caves where the process of maturation takes place, a press release added.

“Key factors that guided the new design and packaging at Mifroma included a commitment to respect and highlight the artisanal work behind the product, as well as a focus on premiumness. By elevating the brand’s design to match the high quality of our cheeses, Mifroma enhanced the support of our partners and reinforced their reputation of excellence,” Pieraerts noted.

Mifroma recently launched a new brand identity to draw in more shoppers to its portfolioWith plans to introduce its new brand identity across all products and platforms this June, Mifroma is bolstering the launch with a campaign across multiple channels.

“As pioneers in innovation, we will continue to introduce new cheese varieties, explore novel consumption methods, and develop new formats to meet market trends and needs. Our goal is to ensure a sustainable future for cheeses from Switzerland, inviting consumers to continually rediscover and appreciate their rich variety,” Pieraerts added.

For more details on the rebrand, click here.

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