Consumers will soon be championing the plant-based cheese set, as Miyoko’s Creamery has revealed its new Cheese of Champs campaign to demonstrate how a simple choice like switching to vegan cheese can greatly impact the world. To launch the campaign, the plant-based provider has tapped five well-known vegan athletes to back the beloved brand.
“At Miyoko’s, we understand that the world, in its current state, is in need of activists championing change for the betterment of our planet, our food system, and our general health,” said Miyoko Schinner, Founder and Chief Executive Officer. “In partnering with these five vegan athletes for the Cheese of Champs program, we will defy the status-quo by collaborating across their platforms to challenge and motivate their fans and followers to think beyond themselves and change the world though impactful lifestyle changes, like maintaining an animal dairy free lifestyle with the goal of showing compassion for all living things.”
Miyoko’s dynamic team of celebrated athletic champions include former Team USA members David Verburg, American track and field gold medalist; Rachael Adams, American indoor volleyball bronze medalist; Heather Mitts, American soccer three-time gold medalist; Dustin Watten, American volleyball bronze medalist; and Dotsie Bausch, American cyclist silver medalist. According to a press release, these athletes will offer tips for simple lifestyle changes and motivate their fans to consider the effects of collective activism in the cheese industry, according to a press release.
View this post on Instagram
Miyoko’s Creamery has developed multiple game-changing innovations across the plant-based dairy sector, including the fermentation and enzymatic transformation process of plant milks and the development of nutrient-rich vegan butter, artisan cheese wheels, vegan cream cheeses, and plant milk cheddar cheese sticks.
And as the plant-based provider continues to unleash new innovations across the sector, keep clicking on Deli Market News to stay in the know.