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MorningStar Farms® Brings Meat To Lent With Incogmeato™

MorningStar Farms® Brings Meat To Lent With Incogmeato™


BATTLE CREEK, MI
Friday, February 26th, 2021

For many consumers practicing Lent, meat-free Fridays can be a challenge. While many operators and providers are getting into the fish game, Kellog’s MorningStar Farms® is one of the plant-based suppliers pushing its better-for-you products in the shape of Incogmeato™. It looks, cooks, and tastes just like meat, but it’s made from plants, so consumers can still get the tender, juicy, meaty flavors they love and keep Lent, too.

Sara Young, General Manager, Plant-Based Proteins, Kellogg Company“During Lent, we know people miss their hamburger on Friday night. Now, with Incogmeato, everyone can still enjoy their delicious Friday favorites the plant-based way with Incogmeato burgers, bratwurst, ground, and more,” said Sara Young, General Manager, Plant-Based Proteins at Kellogg Company. “It’s the perfect time to show everyone how easy it is to swap plant-based Incogmeato into your favorite dishes and still enjoy the meaty flavor you love.”

The versatile lineup—including burger patties, plant-based ground, chik'n nuggets, and more—makes for the perfect swap, so it’s easy to enjoy classic dishes like tacos, spaghetti bolognese, or even chik'n and waffles while maintaining the Lent tradition of meatless Fridays.

According to the release, Chef and Influencer Elena Besser is showing everyone how plant-based Incogmeato is a more flexible—and flavorful—way to go meat-free with two easy, delicious recipes: Incogmeato Patty Melt and Incogmeato Stuffed Peppers.

Kellog’s MorningStar Farms® is one of the plant-based suppliers pushing its better-for-you products in the shape of Incogmeato™

To mark the beginning of the Lenten season, Incogmeato is giving away free samples nationwide to challenge people to give Incogmeato plant-based proteins a try. Whether celebrating meat-free Fridays or simply looking to incorporate more meatless options into the menu, everyone can get a taste of Incogmeato.

Incogmeato is now available at retailers nationwide including Weis Markets, Price Chopper, Gelson’s, Hy-Vee, Tops Friendly Markets, and Wegman’s, in addition to select Kroger, Albertsons, Safeway, Meijer, Stater Bros., Ingles, and Walmart.

To hear about more campaigns, events, and ways to get consumers in stores, keep an eye out for Deli Market News.

MorningStar Farms®Kellogg Company
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