Plant-based shoppers at Albertsons and Meijer will soon be rejoicing when they find Nasoya’s new Plantspired Plant-Based Chick'n on shelves this month. Expanding further into the plant-based meat category, the brand has rolled out two new Asian-Inspired flavors: Kung-Pao and Bee-Free Honey Garlic.
"We are thrilled to see Plantspired Steak enjoyed by so many consumers in different stages of their plant-based journey, and knew they were hungry for additional plant-based options that featured exciting global flavors," said Ellen Kim Director of Marketing Communications and Consumer Insights at Pulmuone, parent company of Nasoya. "We immediately turned our attention toward chicken—the most consumed animal protein in the United States—and worked to develop a convenient, plant-based alternative that delivers on both taste and texture. Plantspired Plant-Based Chick'n is an exciting addition to our lineup and reaffirms our commitment to making sustainable plant-based eating accessible."
A press release noted that Plantspired Plant-Based Chick'n follows the successful introduction of Plantspired Plant-Based Steak in 2022, which the brand saw 155 percent sales growth for in 2023. The launch marks Nasoya's first venture into plant-based chicken alternatives.
The unique new Plantspired Plant-Based Chick'n features a tender, meat-like texture bursting with authentic Asian flavors, and the product can be prepared in a wide variety of ways. Eager to learn more? Click here.
DMN will continue to cover the latest in plant-based and beyond, so stay tuned.
