We at Deli Market News love to see snacking trends merge with the specialty sector, so I was thrilled to hear from Wasa® on this very topic. A new study by the company has uncovered how snacking habits have changed among U.S. consumers as they juggle ever-evolving schedules, working from new places, and entertaining the kids all day. According to the study, more than half of shoppers are snacking even more today than they were during the first few weeks of quarantine.
"Now more than ever, I look forward to snack time as a small act of self-care and a little bit of fun," said Robyn Youkilis, AADP Certified Health Coach, author, and internationally renowned speaker who has been snacking on Wasa crispbreads for years.
From scarfing down a treat while muted on a conference call to hiding their favorite snacks to keep them safe from their kids, parents are adopting a whole host of new snack habits to get them through the pandemic.
As reported in a company release, here’s what parents are saying about the new normal when it comes to snacking:
It's a multipurpose remedy: a treat when happy, a stress-reliever when overwhelmed, an energy boost for kid-wrangling, and a pick-me-up when boredom hits. Although three out of four parents say they care about being more "mindful" about their eating habits, only one out of four feel they're hitting this goal. Preparing a nutritious snack using Wasa crispbreads is an easy way for parents to slow down a bit and mindfully enjoy a snack that's more than good because they're good for you and good for the planet.
"I love that Wasa crispbreads are made with simple, nourishing ingredients and have the perfect crunch to satisfy that craving,” Youkilis continued. “They're also great with just about any topping! One of my favorite things to add to the crispbreads is hummus – it comes in so many different flavors so it's easy to keep my snack routine fresh, and it adds some additional plant-based protein from the chickpeas to help me feel satisfied and full. I also like to put my own spin on avocado toast, topping Wasa crispbreads with some fresh avocado and a drizzle of olive oil for good fat and extra flavor. Another one of my go-tos is raw fermented sauerkraut for some good probiotics."
Wasa's survey found flavor is the most popular driver behind parent's snack decisions (at 60 percent), followed by:
Wasa offers varieties that check all the boxes. Simply put, these crackers are more than good with wholesome ingredients to fuel whatever a parent's day throws their way. Nearly two out of three parents state they are so busy that it is hard to prioritize positive eating habits. Wasa crispbreads are the snack parents need to fuel their busy days and enjoy a satisfying moment just for themselves.
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