Plant-based and good-for-you foods continue to be poised for explosive growth, the latest being that of pudding provider Noops. The company announced it is launching plant-based organic oatmilk pudding in select Northeast grocery retailers.
"Healthy eating gave me a second chance at life, and that was the impetus for starting Noops. Our mission is to make nutritious, planet-friendly, plant-based real food with more taste and more flavor than less nutritious alternatives," Founder and Chief Executive Officer Gregory Struck, who survived cancer and a rare genetic disease in part by adopting a plant-based lifestyle, said in a press release. "We're inspired and motivated by those looking to make a change in the way they feed themselves and their loved ones without compromising on food satisfaction and enjoyment."
Still new to the market, Noops already has plans laid out to continue to pursue product innovation, further commercialize and expand into retail and foodservice, and invest in strategic marketing and operations. Recently, Noops closed a $2 million pre-seed capital investment with lead investor 25madison of New York, New York, as well as Unovis/New Crop Capital and Siddhi Capital, which the company said will go toward the execution of those plans.
Decadent flavors already include Cocoa, French Toast, Sticky Bun, and Mocha. Healthy yet indulgent, Noops combines sweet-tooth satisfaction with clean, purposeful ingredients, perfectly aligned with the rising demands of today’s consumer.
Noops’ 4.75 oz cups have been available for pre-order online since July 20 in all four flavors, and will roll out in select natural specialty retailers and on Instacart throughout the end of this month.
Prior to establishing Noops, Struck founded Hungryroot and assures this new venture is poised to turn the snack world upside down. As we continue to watch for such plans to unfold, Deli Market News will report the latest.