Norseland is further tapping into the increasing demand for naturally sourced dairy products as shoppers become more conscious of products’ impacts on their health and the environment. To do so, the dairy maven recently revealed it has expanded its partnership with Dairygold and will market and distribute a new range of premium Irish cheddar cheeses under the Pastureland™ brand.
“We are excited to add a classic Irish Cheddar to our portfolio and represent the Pastureland brand in the United States,” says John J. Sullivan, Chief Executive Officer and President of Norseland, Inc. “Consumers are looking for brands that align with their personal values, and sustainability is frequently at the top of the list. It’s inspiring to see more brands become sustainability-minded and make products that are accessible to everyone. On top of the environmental appeal, the cheese is delicious.
The new range of premium cheese will be certified to the prestigious Bord Bia Grass Fed standard and will be the first dairy product to feature the Grass Fed logo on its packaging, according to a company release.
“Pastureland Irish Cheddar is creamy with just enough flavor, making it incredibly versatile and appealing to a variety of consumer taste preferences,” Sullivan continued. “Pastureland will appeal to U.S. consumers who want to experience a unique tasting cheddar cheese, which has been produced using sustainable dairy farming practices from the milk of pasture fed dairy cows. The Pastureland range will complement existing Irish dairy products in the U.S. market and support the perception of these products as high quality.”
Conor Galvin, Chief Growth Officer of Dairygold, also weighed in on the expanded partnership and roll out of the new range.
“Dairygold is delighted to further develop the relationship with Norseland Inc. with the launch of the Pastureland range of cheese in the U.S. market,” he said. “It builds on more than a decade of cooperation between our organizations and demonstrates the benefits of long-term partnership.”
What other exciting new innovations will spur from this formidable partnership? Keep reading Deli Market News if you want to find out.
