With over a century in the industry, Oberto Specialty Meats has proved that it has staying power to go along with its exceptional products. Soon, the company will launch a massive initiative that will refresh the brand, re-introducing classic hits from the early days, improving staple products, creating new one-of-a-kind jerky products, and revamping packaging to highlight the company’s commitment to quality, flavor, and heritage.
“These changes represent the most significant improvements to quality and flavor in our 101-year history,” said Stephen Oberto, Chief Marketing Officer and great grandson of Founder Constantino Oberto. “I’ve never been more proud to have our family’s name on our products.”
Oberto maintains a successful partnership with the Seattle Seahawks, and consumers will be able to taste the company’s changes with the presence of its Oberto Hot Links at Century Link Field. Previously an in-stadium delicacy, the hot links will also be available at grocery stores tagged with bright green stickers proclaiming, “Official Sausage of The Seattle Seahawks.”
As part of the company’s new initiative, Oberto will go back 5,439 miles to Felino, Italy, and the roots of its Founder Constantino Oberto, to bring back to the U.S. authentic Italian charcuterie. Never frozen, the products are produced, sliced, and packaged entirely in Italy. The gluten-free antipasto, prosciutto, and salame (which will be paired with a range of high-end Italian cheeses), will enable Oberto to expand the coveted perimeter of the grocery store with products whose quality will rival the finest deli offerings, according to a press release.
The heritage-inspired company transformation extends well beyond the introduction of hot links and charcuterie, as Oberto Original Beef Jerky will now be enhanced with natural wood smoke and tenderized for improved taste. The jerky will continue to deliver on its promise of no artificial ingredients, and boasts 27 percent less sugar.
New Oberto Smoked Sausages will be smoked a whopping six times and slow-dried for three to five days for a truly one-of-a-kind taste. These changes represent the most significant improvements to product quality and taste in Oberto’s 101-year history.
The company’s packaging will also see changes and improvements, now highlighting Oberto’s commitment to quality and flavor while paying homage to its century-old heritage. The packaging will feature a black and white photo from 1922 of the company’s Founder, along with a refreshed logo that’s coupled with a pair of meat cleavers, the words, “Since 1918,” and the designation, “Specialty Meats.”
With over a hundred years under its belt, Oberto’s transformation proves that old dogs can learn new tricks.
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