O’dang, maker of premium hummus dressing, has recently unveiled a brand refresh under its new company name: O’dang Foods. The brand’s e-commerce platform debuts a refreshed look along with the expanded flavor collection officially available as of June 1, 2020. This branding evolution positions O’dang Foods for expansion beyond hummus dressings, with the first new product line extension to be announced in the coming weeks.
“The addition of two new flavors to the O’dang dressing line comes at a perfect time as we re-stage the brand with impactful graphics and product improvements via enhanced flavor and texture,” Eric Hintz, CEO, O’dang Foods. “A delicious consumer experience and better-for-you attributes are key tenets of O’dang Foods, and our new Balsamic Feta and Classic Mediterranean varieties build on that mission.”
The exciting, elevated, and eye-catching packaging matches the bold flavor profiles of the brand’s unique personality and also displays the ingredients visually to clearly inform consumers. O’dang Foods’ goal is to improve and evolve existing food product categories available by creating better-for-you, hummus-based products that offer exciting flavor experiences while maintaining a healthful nutritional profile. To that end, the specialty brand is also rolling out two brand new flavor offerings: Classic Mediterranean and Balsamic Feta.
“We are thrilled to introduce refreshed O’dang branding, consisting of a fresh and lively new color palette and an aesthetic to match the unique and bold flavors of the O’dang brand,” Jerry Bello, Co-Founder and Managing Partner, Keen Growth Capital. “We have spent time updating and perfecting the flavor offerings to bring the consumer a plant-based, low-calorie, good-for-you dressing collection like no other in the market.”
These new flavor offerings will join the expansive O’dang plant-based dressing line along with knockout hits such as Garden Herb Ranch, Greek Tzatziki, Lemon Caesar, Roasted Red Pepper, Southwest Ranch, and Honey Mustard.
The dressings are not only perfect to top off any salad or sandwich, but they can also be served as the perfect low-calorie dip with raw veggies, crackers, chips, and more. They also serve as a healthier marinade or sauce for meats, fish, and vegetable dishes. Priced at $4.99 per 12 oz bottle, O’dang’s new flavors will be available at Walmart stores nationwide as well as on its refreshed website.
With new innovations and flavor creations coming out of the specialty foods, deli, and dairy sectors, keep coming back to Deli Market News for the latest.