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Oikos® Invests In New Go-to-Market Approach

Oikos® Invests In New Go-to-Market Approach

Tuesday, August 18th, 2020

Dairy is a powerful tool when it comes to nutrition. Professional athletes like those in the NFL know this well, which is why Oikos® Triple Zero is the Official Yogurt of the NFL and celebrates the season kick-off with two new ads. The ads are starring New York Giants running back Saquon Barkley, as part of its Stronger Makes Everything Better™ campaign. The new ads, 'One Trip' and 'Yogurt Strength,' feature Barkley flexing his protein-powered muscles and proving that Stronger Makes Everything Better, even when it comes to tackling stubborn jars and overloaded grocery bags.

James Valdes, Senior Brand Manager, Oikos® Triple Zero"Our brand believes that human strength is the most powerful force in the universe," said James Valdes, Senior Brand Manager of Oikos Triple Zero. "We are proud to partner with Saquon Barkley, one of the strongest players in the NFL, to flex his protein-packed muscles in a different way and show feats of strength that many fans at home can relate to right now."

Oikos Triple Zero knows that high-quality protein is important for helping build muscle strength on and off the field, especially when it comes to small but mighty feats of everyday strength; which is why the brand boasts a protein-packed product portfolio including Oikos Triple Zero nonfat yogurt, Oikos Pro™ drinks, and new Oikos Pro™ bars. From stubborn pickle jars to one-trip challenges, these ads celebrate a protein that supports our shared strength and the everyday moments that connect us.

These two hilariously relatable ads demonstrate that even being one of the NFL's strongest players doesn't save you from the universal struggle to open a stubborn pickle jar, or unexplainable urge to carry every grocery bag in one trip. That's why Oikos Triple Zero nonfat yogurt, Oikos Pro drinks, and new Oikos Pro bars are designed to provide an excellent source of high-quality protein per serving to help fans build and maintain strong muscles as part of a healthy diet and exercise routine.

Saquon Barkley, NFL Athlete"I've worked with Oikos Triple Zero a lot in the past and can't wait to partner with them in a bigger way this year, starting with these ads that recognize our everyday strength," remarked Barkley, Oikos Triple Zero spokesperson and NFL athlete, in a press release. "As a pro athlete, I rely on protein-packed products to help keep me strong in the stadium and at home, which is why I always keep my grocery bags filled with high-protein foods like Oikos Triple Zero."

You can view the 'One Trip' and 'Yogurt Strength' ads in the video above or on NFL.com, the NFL Network, and network TV through October.

As consumers continue to look to celebrities for guidance in nutrition, keep an eye out for more innovative strategies pursued by specialty food suppliers.