Sometimes a creative approach is necessary to getting people talking about cheese. (How everyone everywhere doesn’t already talk about it ad nauseam is beyond me.) In honor of National Cheese Day, Old El Paso® Cheese announced the winner of its 10-week search leading up to Cinco de Mayo for America's Cheesiest Family. This campaign boosted both the brand’s presence and products.
"Making a final decision was incredibly difficult given the hundreds of humorous and creative submissions we received each week showing how much families love cheese and love being cheesy together," said Katie Egan, Director of Marketing. "So much so, that in addition to naming the Thyng family as America's Cheesiest Family, we decided to surprise four runners-up with fun games that the whole family can enjoy in their backyards this summer."
According to a press release, the Thyng family's submission was chosen by the Old El Paso Cheese team out of thousands of entries for its creativity, humor, and shareability. As the winning family, the Thyngs will be celebrated with a trip to Yellowstone National Park.
Old El Paso launched its America's Cheesiest Family contest in February in order to celebrate adding six shredded cheese varieties to its portfolio of taco shells, tortillas, seasonings, dinner kits, and sauces. The new shredded cheese can be found in retailers nationwide. These flavors include: Finely Shredded Cheddar, Mexican 4-Cheese, Mexican Taco Blend, Monterrey Jack, 3-Pepper Blend, and Quesadilla.
"We're a family of cheese lovers and are beyond excited to be America's Cheesiest Family," said Amy Thyng, who orchestrated her family's photo. “We had so much fun putting together our submission and thank Old El Paso Cheese for giving this cheesy title to us and sending us to Yellowstone National Park."
Keep reading Deli Market News for the latest in what’s happening cheese-side.