When it comes to brand elevation, strategic partnerships offer a direct path to success. Old Trapper is tapping into a vast consumer base through a recent alliance, announcing it has once again been named the exclusive beef jerky sponsor of North American Whitetail TV, which kicks off this summer. Old Trapper messaging and signage will be incorporated into the set of every Big Buck Profile segment and in Ultimate Season programming, drawing increased shopper attention to the rising jerky brand.
“Teaming up with North America Whitetail is a natural fit for Old Trapper, and we are looking forward to the 2022 continuation of our comprehensive partnership throughout the 2022 hunting season,” said Robert Leary, Chief Marketing Officer of Old Trapper. “Hunters are one of our favorite groups of outdoor enthusiasts, and we always hear that our beef jerky is a necessity in their hunt packs. We are excited for another great season of big game hunting to get underway.”
Throughout the 2022 programming of North American Whitetail, Old Trapper beef jerky will be featured in North American Whitetail (NAW) hunt segments, Dr. Deer segments, and Build Your Own Deer Factory segments. As outlined in a recent press release, Old Trapper signage will be integrated into all Big Buck profile segments and brand apparel will be worn by the program hosts, Laden Force and Haynes Shelton.
Another component of the fully integrated sponsorship, Old Trapper promotional efforts will be incorporated into social and print delivery, as well as a social media interview with Force to be featured as part of Ultimate Season. Multi-platform extensions including promotion in North American Whitetail magazine and online are also part of the partnership.
As the jerky provider unites with this long-running TV show to boost visibility, what growth result for the company? Deli Market News will be here to report.