If one key leader makes a ripple effect, it sounds as though the decision table of Organic Valley is about to quake. The company has announced three Vice Presidents of the cooperative, all with an existing relationship with the company and how it operates. Kate Campbell has been named Vice President of Business Insights and Data Science, Jaclyn Cardin has been named Vice President of Integrated Brand Marketing, and Jennifer Lilla is now Vice President of Accounting and Financial Reporting.
Campbell’s newest step is one in a 17-year career with Organic Valley. Already a highly respected leader and subject area expert, Campbell is skilled at creating analytical frameworks and structures. In her new VP role, she will leverage data and analytics to help the cooperative make informed, forward-looking decisions.
At her side leading the brand’s direction is Cardin, who will set the course for the company’s integrated marketing across the consumer journey.
In her role, Cardin oversees advertising, digital marketing, consumer communications, creative, and marketing operations. Prior to joining Organic Valley in early 2018 as Director of Interactive, Cardin was Senior Director of Digital at Devacurl, where she led strategic direction for the company’s Direct-to-Consumer channel.
Completing the trilogy of moves is Lilla, CPA, who is responsible for overseeing accounting and financial reporting, business planning, investor relations, financing, and compliance for Organic Valley.
Lilla joined the cooperative in July 2019 after having been a senior manager at the public accounting firm Baker Tilly Virchow Krause, LLP, specializing in agribusiness and the food and beverage industry clients.
“These individuals have proven themselves as exceptional leaders who are deeply committed to our mission of supporting our farmer-owners with a stable, sustainable price for their hard work and dedication to organic agriculture,” said CEO Bob Kirchoff in a press release. “These promotions recognize the vital role their expertise contributes to our ability to achieve that mission.”
The company noted that, across its organization, women comprise nearly half of all employees and that these promotions help advance not only its strategic position, but also its commitment to gender equity, with women holding 44 percent of upper-level leadership positions.
As we continue to follow key shifts in all notable areas of the industry, continue to read Deli Market News for the latest.