Compromise is key in any relationship. Including, it would seem, in winning over a wider net of consumers. Among vegan, keto, vegetarian, and other dietary trends, flexitarians has emerged, and OZO™ is out to show why this is the diet to embrace.
"Adding more vegetables to your diet shouldn't be considered off-putting. In fact, eating more plant-based foods like OZO can make you feel even better," said Darcey Macken, Chief Executive Officer of Planterra Foods. "That's why we want to help people spice up their flex lives by highlighting how simple, delicious, and fun adding plants to your diet can be. Unlike some fad diets and lifestyles, you don't need a personal chef to find excitement in your plant-based meals."
Utilizing this week as its declared National Flexitarian Week, which the company called the first-ever holiday to make waves for this growing lifestyle, Planterra Foods is looking to entice consumers with limited edition "Flexi is Sexy" kits to “spice up their flex lives.” And the team is taking that angle quite literally.
The kits include Flexi Enhancer jalapeño hot sauce, taco-themed candles, a Flexi chef's apron, and OZO™ Plant-Based Mexican-Seasoned Ground in limited-edition Flexi packaging.
Additionally, OZO™ is also asking consumers to sign a petition to make National Flexitarian Week an official holiday every year moving forward on Change.org.
A new survey of 2,000 people (general U.S. population) conducted by quantilope in June 2021 showed 42 percent of consumers identify as a flexitarian. However, 40 percent of these consumers are bored with their diets, in comparison to only 29 percent of carnivores, according to the press release.
Survey results also found that:
So, mark your calendars, deli industry. July 26–30 is looking to be known for its flexibility from here on out!
