A recent campaign from Parmigiano Reggiano Consortium is elevating awareness and education around the celebrated PDO cheese. Teaming up with Giadzy, the Italian lifestyle and e-commerce platform of Giada De Laurentiis, the collaboration will spotlight Parmigiano Reggiano via carefully curated content, original recipes, and editorial on Giadzy.
"It has been an honor to merge two of my passions—Giadzy and Parmigiano Reggiano—in a brand content partnership that aims to bring awareness to the time-honored traditions surrounding one of my favorite ingredients," shared De Laurentiis.
This campaign will spotlight the cheese’s rich history, artisan production methods, and versatile culinary applications.
According to a press release, Parmigiano Reggiano PDO has been produced exclusively for more than 900 years in the Italian provinces of Parma, Reggio Emilia, Modena, and parts of the provinces of Mantua and Bologna.
This cheese, loved by consumers and chefs alike, is crafted with just three ingredients: cow’s milk, salt, and rennet. Parmigiano Reggiano production must adhere to strict PDO rules that regulate everything from the aging, to the cattle feed, to the packaging of the final product. No additives or preservatives are ever used.
For more on how this partnership shakes out, stick with Deli Market News.