A match made in Philadelphia heaven has come through the wires. Philadelphia® is now marrying its signature and creamy cream cheese with award-winning bakery Milk Bar to debut the Red Velvet Philly Bagel Bomb.
“One of the many special things about our product is its unique silky smooth and creamy profile that amps up the creaminess of so many foods, which you see come to life beautifully in the Red Velvet Philly Bagel Bomb,” said Keenan White, Senior Brand Manager, Philadelphia at Kraft Heinz Company. “As we continuously push to uncover unique and irresistible ways for fans to enjoy Philadelphia, this partnership with Milk Bar was a natural fit. We love how both brands have tapped into hallmarks of what make them beloved while doing it in an unexpected and consumer-driven way with this limited-time offering.”
Opening a new chapter for the beloved Bagel Bomb, this marks the first time the menu item is offered with a sweet flavor profile in a “mini-bomb” sized format, making for a delightfully blissful bite any time of day.
The red velvet and Philly cream cheese flavor combination is an iconic duo fans have sought out for decades—which is also one of Milk Bar’s best-selling flavors. Inspired by Philadelphia’s distinct flavor and textural profile, the two brands teamed up to bring their beloved offerings to the masses in a first-of-its-kind innovation for both.
“When we created the Bagel Bomb way back in 2011, we were only able to offer them in our bakeries, much to folks’ dismay,” said Christina Tosi, Chef and Founder, Milk Bar. “Teaming up with Philadelphia (my only choice when it comes to cream cheese, BTW) felt like the truest way to roll out our first-ever nationwide bagel bomb offering: the Red Velvet Philly Bagel Bomb. The combo of red velvet’s decadence with just the right amount of creaminess that only Philly can provide bakes up an irresistible experience that we’re so excited to finally offer to our community nationwide.”
Beginning today, the Red Velvet Philly Bagel Bomb is available for purchase at Milk Bar bake shops in New York City; Los Angeles, California; and Washington, DC; as well as nationwide online for a limited time.
More details can be found here.
Stay tuned for more partnership updates with Deli Market News.
