We all have to do our taxes, but New York City residents don’t have to be down about it this year thanks to Philadelphia®. The cream cheese provider is bringing sweet relief to perhaps the bagel capital of the world with a Tax-Free Bagel debut.
“In today’s landscape, people are juggling enough hurdles, and having to pay an extra tax to enjoy their favorite bagel with Philly cream cheese should simply not be one of them,” said Keenan White, Senior Brand Manager, Philadelphia at Kraft Heinz Company. “A bagel with Philly cream cheese is an experience that so many know and love, so in partnership with H&H bagels, we wanted to provide a delicious solution to this silly tax in a way that kept the enjoyment of our brand at its core, literally.”
Bagel fans wanting their cream cheese pre-schmeared for them face a bagel tax in New York City, and Philadelphia is addressing that dreaded bagel tax head-on. The brand is taking the tax and stuffing it (literally) with the debut of the new, limited-edition Tax-Free Bagel. It’s available nationwide from April 14 through Tax Day, April 18.
“We pride ourselves on being ‘like no other bagel in the world’ and are thrilled to partner with Philly, a fellow category icon that is truly unlike any other cream cheese in the world,” said Jay Rushin, Chief Executive Officer, H&H Bagels. “We know first-hand that bagels and cream cheese are the perfect pairing and want to show appreciation for our fans’ continued support by introducing the Tax-Free Bagel—because we believe nobody should be taxed for the simple pleasure of an H&H bagel with Philly cream cheese.”
As noted in the release, the Tax-Free Bagel is a full-sized, unsliced bagel filled with smooth, creamy Philly cream cheese. The elimination of the bagel’s slice and schmear circumvents the additional tax requirement, making fans’ favorite bagel and schmear all the more enjoyable.
Available locally in H&H Bagel’s Manhattan-based locations and for national delivery at HHBagels.com, the Tax-Free Bagel will be giving New Yorkers and people coast-to-coast the opportunity to partake in stuffing this ridiculous tax while supplies last. The Tax-Free Bagel will be available in H&H Bagel’s three best-selling flavors of Plain, Everything, and Cinnamon Raisin, all stuffed with Philly cream cheese for a rich and creamy taste and texture in each bite.
So, grab your W-2s and a stuffed bagel, and tax season will feel just a little better this year.