Making the leap from foodservice to retail can be tricky, but if you’re starting out with a loyal following, then the sky’s the limit. Such is the position of Picnik, an Austin-based company specializing in nourishing, wholesome, and allergy-friendly foods. What started out as a food trailer and later, a flagship restaurant, has evolved into a retail line of its iconic butter coffee creamers now with two new dairy-free varieties, providing diet-conscious consumers more options.
“I created Picnik after discovering the life-changing difference that high-quality fats and other functional ingredients could have on physical health and mental clarity,” said Founder Naomi Seifter. “Based on the response we received to our Original Creamer, we knew we wanted to expand the line so it was more inclusive of all dietary needs. Inclusiveness is a core value we live by, so I’ve worked hard to create our new offerings keeping in mind consumers who are vegan or prefer plant-based food as well as the millions out there who are already putting collagen in their coffee daily. We’re eager to share these new creamers with the world and are excited to share the magic of Picnik with the masses!”
The new Vegan and Collagen Creamers have been added to Picnik’s already stellar line and, like the Original Creamer, the two new varieties are unsweetened and powered by Medium Chain Triglyceride (MCT) oil to supply a potent energy and brain boost. Though the new products have a similar flavor profile as dairy-based half-and-half, Picnik’s creamers contain high-quality natural ingredients like coconut cream, grass-fed butter, and grass-fed collagen. All of the company’s creamers are Non-GMO Project Verified, Keto Certified, and contain zero sugar or net carbs—offering a guilt-free coffee addition.
The two new creamers are made with high-quality ingredients and sport multiple health benefits, including:
Picnik’s creamers are unique in the market and sport health benefits that include omega-3 fatty acids; vitamins A, D, E, and K; and easy digestibility, thanks to the 100 percent coconut-derived MCT oil. These creamers offer a potent boost in a cup of morning coffee to kickstart the day with extra brain and muscle fuel. And it’s not just the health benefits that make the creamers stand out—Picnik has also rolled out vibrant, modern new packaging to catch the eye of the consumer.
Buyers can rest assured that the new creamers have been met with enthusiasm by both consumers and industry members. Picnik’s creamers received rave reviews at this year’s Natural Products Expo East.
“We were eager to share our Vegan and Collagen Creamers, plus the new packaging for the entire creamer line at Expo East,” said Jon Backus, COO. “The response to the new products, packaging, and our space at the show was overwhelmingly positive! We really feel this is just the beginning. People loved that fact that we are providing totally unsweetened options for various dietary needs. Our focus on premium ingredients like MCT oil and grass-fed collagen, coupled with our new vibrant design, has garnered a lot of interest from the natural, grocery, mass, and club channels. People are pleasantly surprised by the luxurious texture, unsweetened recipes, great taste, and versatility of these products. We’ve received tons of positive feedback already about the functionality of the new creamers, as well as plenty of excitement from specific nutrition minded shoppers who are Keto, Paleo, low-sugar, vegan, dairy-free, and more.”
Hot on the heels of Picnik’s new dairy-free creamer launch, the company also announced it has tapped natural consumer packaged goods veteran, Andy Malloy, as the its new CEO. Seifter will remain in her current role as Founder and creative visionary for the brand, while Malloy will focus on scaling national retail distribution, R&D, and innovation.
Picnik's Creamers are now available at select Target, Giant/Martin’s, Whole Foods Market, and Sprouts Farmers Market stores, and online at Picnik.com.
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