One of the great things that I love about our industry is that there’s a great sense of camaraderie for our fellow members. Point Reyes recently announced it will donate its products directly to Food Banks in the Bay Area of California.
“The purpose of this program is simple—in partnership with our customers, we can help fill the need caused by food insecurity in the Bay Area. Feeding people with nourishing, fresh local food is what communities do—and to us, keeping people employed so that they and their families can thrive is also a symbol of community,” said Lynn Giacomini Stray, Co-Owner and COO.
Throughout the month of May, every wedge of cheese purchased at www.pointreyescheese.com will generate a donation of an equal wedge to the California Association of Food Banks. The Buy a Wedge/Give a Wedge program helps to serve both priorities.
“The more cheese we sell, the more we need to make, and thus, the more we can donate. Now that’s a win-win-win,” added Diana Giacomini Hagan, Co-Owner and CFO. “In a crisis, you don’t just focus on profit and loss. You put your energy into keeping your community healthy and that’s our mission. Right now we hope our customers will join us in supporting our Bay Area community.”
Point Reyes' new innovative Buy a Wedge/Give a Wedge program is expected to help mitigate the ongoing challenge of hunger in the U.S.
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According to a press release, the donation, in pounds of cheese equal to the amount the company sells via its direct-to-consumer retail channel, will be directed to Food Banks operating in the Bay Area.
“The outpouring of support and donations from our agricultural community is incredibly heartening, and the creative ways people are stepping up to nourish those in need is just incredible,” said Steve Linkhart, Director of the Farm to Family program at the California Association of Food Banks. “The Buy a Wedge/GIVE a Wedge program is a perfect example of care, kindness, and creativity. We are so grateful to Point Reyes Farmstead Cheese for their donations of cheese to California’s food banks. We firmly believe that together we can get through this pandemic.”
The cheese, in family-sized packs, will consist of all varieties, including fan favorites Toma, Bay Blue, and Original Blue.
Jill Giacomini Basch, Co-Owner and CMO, emphasized, “Because we want our cheese to be as accessible as possible, we’ve also extended our free shipping promotion through May, making it even easier for consumers to Buy a Wedge to GIVE a Wedge. AND May just happens to be American Cheese Month…we can’t think of a better way to celebrate than through giving cheese to people in need.”
For more inspirational and uplifting updates like these, keep checking back to Deli Market News as we report on the latest in our industry.