The demand for better-for-you options is strong across nearly all grocery categories, and sauces are far from exempt from this trend. Helping retailers appeal to this market need, Primal Kitchen pantry staples deliver high-quality ingredients and contain no dairy, gluten, soy, or artificial ingredients. As Ana Goettsch, Vice President of Marketing at Primal Kitchen, would say, “It's just the good stuff.”
“We want to make sure that no consumer feels like they are sacrificing flavor or quality for their choices and that our ingredients align with a wide variety of lifestyle choices,” Ana explains. “We’re particularly excited about expanding our sauce and condiment lines, as many better-for-you sauces sacrifice taste for nutrition and ingredients, but we serve up both in equal measures.”
The latest additions to Primal Kitchen’s flavorful lineup include PRIMAL KITCHEN® Buffalo Mayo, Buffalo Ranch, Plant-Based Caesar Dressing, and No Dairy Cheddar Cheez-Style Sauce, each of which were added to the supplier’s portfolio in the last few months.
“With the popularity of Primal Kitchen No Dairy Buffalo Sauces in the market, we realized there was an opportunity to create flavor extensions with other bestsellers in our condiments and sauces,” Ana details. “The new Buffalo Ranch Dressing and Buffalo Mayo, both made with avocado oil and high-quality ingredients, put a new spin on buffalo and elevate sauce experiences.”
With guaranteed quality and flavor right there on the shelf, retail opportunities are surely in store.
“Primal Kitchen is the perfect brand for retailers to highlight as fall and winter sports seasons kick off! Create a one-stop shopping destination for game day by pairing Primal Kitchen Buffalo Ranch Dip and No Dairy Queso with chips or crackers on a display or end cap to elevate snacking for gatherings. Including Buffalo Mayo and Buffalo Ranch Dressing in that same display will help make sure salads and sandwiches are dressed up right for the main dish,” Ana advises.
This is one portfolio that is guaranteed to help you maximize the potential of the dressings and dips category.
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