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Prime Roots Raises 30M in Series B Funding to Roll Out Plant-Based Deli Meats Nationwide; Kimberlie Le Shares

Prime Roots Raises 30M in Series B Funding to Roll Out Plant-Based Deli Meats Nationwide; Kimberlie Le Shares


SAN FRANCISCO, CA
Thursday, May 11th, 2023

Deli meat innovator Prime Roots is primed for growth with $30 million in Series B funding, bringing its total funding to $50 million. With this capital, the company will scale and expand to deli counters and restaurants across the United States.

Kimberlie Le, Founder and Chief Executive Officer, Prime Roots“People are asking for sustainable meat options that taste good, make them feel good, and do good with less planet impact. Prime Roots delivers on all three: taste, nutrition, and sustainability,” said Kimberlie Le, Founder and Chief Executive Officer of Prime Roots. “This new funding is a testament to the market opportunity for the next generation of plant-based meats that meet consumer expectations while forging into old world categories like deli with disruptive innovation.

Prime Roots uses a proprietary fermentation process and food science technology to create deli-style meats made from koji mycelium, according to a release. Through its innovation, the company is taking on the deli case, providing consumers with a plant-based option with the identical microscopic texture of meat and the same umami flavor.

Deli meat innovator Prime Roots is primed for growth with $30 million in Series B funding, bringing its total funding to $50 million

Chefs have helped Prime Roots develop the most popular deli products, including cracked pepper turkey, black forest ham, hickory bacon, salami, and pepperoni, to emulate the savory, meaty taste, and texture that consumers search for.

The brand’s retail partners report that Prime Roots’ deli meat consistently sells out before lunch, and sales are pacing at 5–10 times higher than other plant-based alternatives, showing its growing popularity.

To read more about Prime Roots and its success, click here.

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