Gear up for some fresh culinary inspiration! Meati Foods™ is looking to elevate its premium plant-based brand worldwide, and its latest strategy comes in the form of a unique partnership. The company has aligned with Rachael Ray, tapping the chef, philanthropist, and television personality, to uplift its offerings through creative content.
“When I first heard about Meati, I couldn't wait to sink my teeth into it,” commented Ray. “You will see by the content I created how much fun I had working with their cutlets and steaks—the possibilities seemed endless, and I am really excited to see how you use this truly new, whole-food protein in your favorite recipes.”
As a press release noted, Ray joins Meati’s Culinary Collective, designed to introduce Meati’s meat made from mushroom root to the world, starting with the United States. She joins various other members of the collective including chefs David Chang, Tom Colicchio, Evan Funke, and Charlie McKenna.
By joining the brand’s Culinary Collective, Ray will develop intriguing content to further increase brand awareness among consumers. A collection of recipes, videos, and tips created by Ray are now available on the company’s website. In each video, Ray takes home cooks through select recipes, from start to finish, to provide a quick overview of cooking execution. Some offerings include Crispy Cutlet Katsu, Huevos Rancheros: Meati Steak and Eggs, Fattoush with Tahini Ranch Dressing, and Meati Classic Cutlets.
“Rachael Ray is a food industry icon who has proven time and again that one of her superpowers is connecting with home cooks looking to create incredible food and build out their arsenal of cooking abilities, ingredients, and recipes,” said Scott Tassani, President and Chief Operating Officer of Meati Foods. “When considering recognizable stewards of American kitchens, choosing to partner with Rachael was a no-brainer—she is full of good energy and still today, ranks as the top food influencer in America.”
Eat Meati™ is now available at Sprouts Farmers Market locations nationwide, as well as Pop-Up Grocer in the West Village of Manhattan. To learn more about the brand, click here. Rachael Ray’s recipes and content are available here.
Stick around as DMN brings you more industry updates!
