In the food industry, gauging what kinds of products are lacking on the market is sometimes half the battle. Ramar Foods has done just this, pioneering one of the first lines of premium, uncured frozen Filipino breakfast meats. The line will be launched under Ramar's premium brand, Magnolia.
"We have been working on getting the flavor just right for a long time," explained the Vice President of Operations, PJ Quesada. "Our customers have a very refined palate, and we had to get it right before bringing it to the market."
Following the success of its current line of Magnolia breakfast meats, Ramar invested in market research that led to the development of uncured frozen products. A press release noted that the research showed the growing trend among Filipino-Americans in making healthier choices on CPG consumption. Similar data shows the trend with general market consumption. According to Neilsen, nitrate/nitrite-free pre-packaged meat is growing at a rate four times faster than conventional pre-packaged meat.
To meet these market demands, Magnolia premium uncured meats aim to offer the classic taste but with simple, nitrate/nitrite-free ingredients as the company continuously expands its commitment to nourishing the community.
The uncured line will include different new varieties of Filipino breakfast meats, including:
Both longganisa and tocino meats are tasty staples in Filipino breakfast. Magnolia premium uncured frozen breakfast meats will provide better options for Filipinos, Filipino-Americans, and other Filipino food enthusiasts to enjoy without much guilt! Magnolia premium uncured breakfast meats will be available in Asian stores and Asian aisles by the end of June 2020.
Stick with us at Deli Market News as we continue to uncover the latest trends on the market.