A new line is hitting British kitchens thanks to Rich Products (Rich’s). The company unveiled its latest innovative thaw-and-serve and bake-off range, Baked By Rich’s, straight from Rich’s Andover facility, its newest and most advanced bakery facility in Europe.
“More and more consumers are leading healthier lifestyles, but increasingly they’re also looking for something enticing to reward themselves,” stated John Want, Marketing Director. “Baked is a collection of premium products that can step-change sweet goods offerings and give exceptional value for money and a delicious eating experience down to the last bite.”
According to Retail Times, Baked By Rich’s is a mouth-watering range of sumptuous, premium sweet baked goods for the wholesale, grocery, and foodservice sectors. The Baked product range is designed to tap into this growing consumer trend and includes cookies, muffins, buns, shortbreads, and pastries that are available either fully finished thaw-and-serve or as frozen cookie dough for bake-off in store.
“Developed by our expert bakers in our state-of-the-art facility in Andover, Baked can help retailers create a real sweet bakery ‘wow factor’ in grocery or out of home,” continued Want. “Its coffee shop quality is a real point of difference to traditional, mainstream bakery options and will have customers regularly coming back for more.”
The Baked By Rich’s line is available for U.K.-based customers only, but innovative ideas like these is sure to be a hit the U.S.
For more innovative news concerning bakery, deli, and specialty foods, keep reading Deli Market News.