When I was first introduced to Texas Toast, my life was forever changed. Rudi's Bakery will be gifting that experience to even more consumers with its latest product launch. Available in several varieties—Garlic, Three Cheese with Garlic, Gluten Free Garlic, and Gluten Free Three Cheese with Garlic—this launch marks the brand's first foray into frozen prepared meals and is exclusively available at Whole Foods Market.
"We're so excited to partner with Whole Foods to introduce our new line of Texas Toast. Using our signature sourdough breads as the base, topped with delicious, clean-label butter, garlic and cheese, this presents an incredible opportunity for Rudi's to provide consumers with delicious and nutritious options. And I promise you will love the first item available, our Gluten Free Garlic Texas Toast, even if you normally enjoy gluten-full bread!" said Jane Miller, Chief Executive Officer.
Access to better-for-you and gluten-free options is a key value for the Rudi's team, which is why both Texas Toast varieties offer gluten-free versions to help suit customers' needs. The brand's Texas Toast is made with real butter, garlic, and a hint of parsley on Rudi's signature sourdough bread with slices that are twice as thick as a normal slice.
According to a press release, Rudi's will continue to bolster its frozen section offerings in early 2024 with the introduction of Breakfast Sandwiches, which are nitrate-free and made with cage-free eggs. Rudi's will also introduce Sandos next year, a delicious, portable peanut butter and jelly sandwich made with 50 percent less sugar, which will also be available nut-free.
"Rudi's meets consumers at the nexus of healthy grab-and go offerings, helping them make more mindful label choices without compromising on delicious taste or quality. We're really looking forward to the launch of these awesome products and can't wait to see where we go from here," said Justin Gold, Chief Innovation and Strategy Officer at Rudi's Bakery and the Founder of Justin's Peanut Butter, who joined the Rudi's team earlier this year.
The rollout will start with Gluten Free Garlic in October and will be followed by the other varieties later this year.
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