Ours is a dynamic industry in which we at Deli Market News often report new leaders coming to the helm. While experience is a frequent motivation, few declare a purpose such as Rudi's Organic Bakery and Rudi's Gluten-Free Bakery, which has named Brian McGuire as its new President and Chief Executive Officer with the goal of reasserting Rudi's as a leader in organic and gluten-free baking.
"I am honored and extremely excited to assume this role at a pioneering company in the organic and gluten-free baking space," said McGuire. "We have a very talented and committed team here at Rudi's, and I look forward to leading that team to tremendous growth as we reintroduce the Rudi's brand to consumers and retail partners all over the U.S."
Bringing to his post more than two decades in foodservice, direct store delivery, and consumer goods industries, McGuire comes to Rudi's from SR Originals, a Denver, Colorado-based premium frozen desserts company, where he earned increasing responsibility over the past 13 years. 12 of those 13 years, according to a press release, McGuire served as company President and led development of a long-term retail and foodservice strategy that resulted in sales growth of more than 1,000 percent.
"Brian is an outstanding leader with a proven track record of operational excellence and we are excited to have him as Rudi's new President and CEO," Patrick O'Sullivan, Chief Executive Officer of Promise Gluten-Free, Rudi's parent company, commented. "Brian's substantial experience in the CPG industry, particularly within the bakery business, will be a huge asset to Rudi's as we look to return the brand to significant growth."
The new President and Chief Executive Officer said that by pushing the boundaries on innovation, maintaining uncompromising food safety standards, and establishing an industry-best leadership team, he and his team will redefine what's possible for Rudi's.
"We will be driven to never let our partners or customers down, and we will be driven by quality and creativity. Our customers will learn to expect reliability and great products from Rudi's and we will make it our priority to meet those expectations," McGuire said.
Congratulations to McGuire and the Rudi’s brands on this newest chapter!