Hummus is yummus—I'm proud to say that my uncle and I said this to each other long before the hummus boom. Consumers are clamoring for ways to get their hummus fix as often as possible, and Sabra® is helping to fill that gap. The company recently announced that it is partnering with HelloFresh and offering hummus dishes through the meal kit provider. The recipes feature two delicious hummus bowls filled with fresh ingredients. HelloFresh customers can order the Chicken Gyro Couscous Bowl and the entirely plant-based Mediterranean Hummus & Couscous Bowl through the end of the year.
“As hummus bowls trend in restaurants nationwide, we are thrilled to partner with HelloFresh to bring these dishes home,” said Jason Levine, Sabra’s Chief Marketing Officer. “Hummus is a delicious and incredibly versatile food. A nourishing bowl that begins with creamy plant-based hummus and builds with wholesome grains and flavorfully prepared vegetables is really satisfying and one of the more popular ways consumers are enjoying hummus, beyond dipping. We’re very glad to be creating great tasting meals with HelloFresh and sharing recipes that consumers can enjoy at home.”
The Chicken Gyro Couscous Bowl, available for delivery through December 13, features a zaatar spiced chicken cutlet on a bed of hummus and couscous topped with fresh tomatoes and cucumbers drizzled with a creamy feta sauce. A press release noted that the Mediterranean Hummus & Couscous Bowl begins with smoked paprika hummus beneath spiced, roasted red peppers and grape tomatoes, paired with a marinated cucumber salad in a creamy lemon dressing. This entirely plant-based meal is available December 21-27.
“Whether it's calorie-smart, plant-based, or classic dishes, HelloFresh is always introducing exciting recipes that encourage consumers to explore new flavors, cuisines, and ingredient combinations right in the comfort of their own kitchens,” said Claudia Sidoti, Principal Chef and Head of Recipe Development at HelloFresh. “Hummus creates a delicious base and provides rich texture to comforting bowl-based meals. We’re excited to partner with Sabra hummus to give consumers even more delicious meal options.”
Exciting news for the world of hummus lovers! Keep reading Deli Market News as we learn about more exciting partnerships in the specialty foods space.