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Sabra Unveils First in Line of Bold-Flavor Innovations; Olugbenga Diyaolu Comments

Sabra Unveils First in Line of Bold-Flavor Innovations; Olugbenga Diyaolu Comments


WHITE PLAINS, NY
Wednesday, August 16th, 2023

There’s nothing we here at Deli Market News love more than bold flavor, and Sabra’s latest collaboration is no exception. With the help of bold brands, Sabra is bringing its newest varieties to life.

Olugbenga Diyaolu, Global Chief Research, Development, and Sustainability Officer, Sabra“These outstanding dips are for the big flavor fans out there,” said Global Chief Research, Development, and Sustainability Officer Olugbenga Diyaolu. “As we reach for snacks more often, we want more from them… more intense flavor, more satisfying textures, more fulfilling options. I am really proud of the team for crafting these extraordinary dips! Whether you are new to hummus or already dip in daily, I think you will be blown away by the creamy texture and bold flavor Sabra is bringing to the table. If you have Sabra hummus in the fridge, you’re always snack-ready.”

The latest flavors brought to market include:

  • Sabra Buffalo Hummus made with Frank’s RedHot
  • Sabra BBQ Hummus inspired by Stubb’s
  • Sabra Southwest Hummus

Collaborating with well-known brands, Sabra unveils its latest lineup of innovative flavors

By pairing hummus with some of America’s favorite flavors, the brand is enticing both hummus lovers and newbies alike, a press release explained.

With Frank’s RedHot, Sabra Buffalo Hummus brings the perfect blend of flavor and heat to an indulgent, creamy hummus. The Sabra Southwest Hummus makes it simple to satisfy any afternoon taco craving; and the Sabra BBQ Hummus inspired by Stubb’s pairs the creamy plant-based dip with an unforgettably Texas-style barbecue flavor.

This launch is the first in a series of bold-flavor innovations from Sabra. Want to know what’s next? Keep reading Deli Market News.

Sabra