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Salsa Queen Expands Salsas and Dips into Select Stores; Jim Birch and Jessica Trowbridge Discuss

Salsa Queen Expands Salsas and Dips into Select Stores; Jim Birch and Jessica Trowbridge Discuss


WEST VALLEY, UTAH
Thursday, February 2nd, 2023

Ready to welcome royalty to your salsa and dip section? Salsa Queen is flexing its prowess in the dip space and welcoming even more consumers to try its beloved portfolio, as the provider recently announced a distribution expansion in collaboration with select King Soopers and City Market stores.

Jim Birch, Chief Executive Officer, Salsa Queen“We are thrilled to be working with King Soopers and expanding within the Kroger footprint,” said Jim Birch, Chief Executive Officer of Salsa Queen. “Their customers expect high-quality, fresh products, and that has always been our focus and commitment. We know they’re going to love our fresh and family-friendly products that are preservative-free and bursting with big, bold, authentic Mexican flavors.”

Through this partnership, Salsa Queen now offers its portfolio of dips and salsas in nearly 1,000 locations across the United States. As noted in a press release, the supplier’s offerings are made with truly authentic Mexican flavors and are free of fillers and preservatives.

Salsa Queen recently announced a distribution expansion in collaboration with select King Soopers and City Market stores

Shoppers of King Soopers and City Market can now choose among Salsa Queen’s popular offerings like:

  • Red Chili Salsa
  • Roasted Tomatillo Salsa
  • Creamy Jalapeño Dip
  • Queso Chipotle Dip

“Salsa Queen’s products are bursting with fresh flavor,” said Jessica Trowbridge, Corporate Affairs Manager at King Soopers, “and we are excited to be adding their premium product to our shelves.”

If you’re eager to see what other products are soon making their way to retail shelves, stick with us at DMN.

Salsa Queen