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Sara Lee® Introduces New Delightful® White Made With Whole Grain Bread

Sara Lee® Introduces New Delightful® White Made With Whole Grain Bread


HORSHAM, PA
Wednesday, January 13th, 2021

Expansion of any kind is exciting, especially when it involves health and the bakery aisle. Bimbo Bakeries is rolling out a calorie-conscious addition to the Delightful® Bread line under its Sara Lee® brand. The all-new Delightful White Made with Whole Grain Bread will join the already popular lineup of Delightful Healthy Multi-Grain and Delightful Honey Whole Wheat.

Ben Buch, Marketing Director, Sara Lee Bread“As 2021 kicks off, we at Sara Lee know that diet-based New Year’s resolutions are top-of-mind for many consumers who are looking to start the year off on a healthier note,” said Ben Buch, Marketing Director of Sara Lee Bread. “With a sleek new look for our Delightful packaging and a delicious new variety, we’re proud to continue providing our fans with flavorful options that are made with whole grain and prove healthy can be delicious, too.”

In addition to its all-new variety, Sara Lee Delightful has also been given an updated look with clean and bright packaging that reflects the simplicity of this premium product. This delicious variety is high in fiber and 90 calories per two-slice serving size. Even better, Sara Lee Delightful White Made with Whole Grain Bread is keto-friendly, with six grams of net carbs per slice and 12 grams of net carbs per two-slice serving.

Bimbo Bakeries is rolling out Delightful® White Made with Whole Grain Bread under its Sara Lee® Delightful® Bread line, complete with a sleek new designWith many Americans committing to resolutions for a healthier New Year, consumers are actively looking for delicious and nutritious swaps for some of their favorite comfort food staples, especially bread, according to the company’s release. Each Sara Lee Delightful variety offers calorie-conscious foodies the option to still enjoy their favorite lunchtime sandwich or toast with breakfast while maintaining their health goals and aspirations.

Delightful Bread is available with Delightful Healthy Multigrain and Delightful Honey Whole Wheat in a 20 oz, 26-slice loaf, and Delightful White Made with Whole Grain in a 15 oz, 20-slice loaf for a suggested retail price of $3.99. Each loaf is full of nutritional benefits such as being low fat, an excellent source of fiber, and a cholesterol-free food. Each variety is made without artificial flavors, colors, high-fructose corn syrup, and has zero grams of trans fat.

While industry leaders continue to roll out new products in deli, dairy, and specialty, Deli Market News will continue to bring you the latest.

Sara Lee®Bimbo Bakeries USA
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