As someone who grew up obsessed with fashion and beauty trends, I am well aware of the power of a new look. Spicing up the deli case with a recent rebrand, Schaller & Weber™ has recently unveiled its new brand identity, accompanied by a new packaging design ahead of the launch of several enticing products.
“Our new brand identity speaks to both our legacy—with subtle nods to some of our past branding—while looking distinctly more premium and clean,” said Jeremy Schaller, third-generation Owner and Operator of Schaller & Weber. “Our new branding features both more transparent information about the products themselves, as well as nuanced features to the German and European lifestyle that our products are a part of. We are so excited to reintroduce our brand to our customers, and to provide them with some exciting new products that feature the distinct flavors and quality they expect from Schaller & Weber, and with some new items we think they’ll love.”
The new branding features a cleaner and more contemporary look to match the growth that Schaller & Weber continues to see in the meat and charcuterie space. According to a press release, the refreshed branding offers a brighter, more premium look with images and information to highlight the German and Northern European heritage that world-class butchers have represented for over 85 years.
Subtle touches like the updated logo and the design that reflects the iconic butcher paper used to wrap each custom piece of meat at the New York store will intrigue shoppers as they look for the beloved brand in the deli case. As the year progresses, all Schaller & Weber products will be updated with the new branding.
In addition to its new brand identity, Schaller & Weber is also introducing several new products, including a line of grab-and-go snack trays with a Beef & Butterkäse option, grab-and-go ABF Sliced Deli meats, and new antibiotic free sausage recipes. These delicious on-the-go trays will feature pre-sliced German and European meats that offer shoppers the distinct and unique flavors that come from hardwood smoke.
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