Norseland - Snofrisk - Fresh spreadable cheese imported from Norway
We Serve at the Speed of Fresh
Schuman Cheese Introduces Bella Rosa Line

Schuman Cheese Introduces Bella Rosa Line


FAIRFIELD, NJ
Friday, June 21st, 2019

New York is the City of Dreams, and Schuman Cheese is the stuff of which dreams are made. The company is showing off some of its lesser-known brands at Summer Fancy Food Show, freshening them up with a new look and image. In addition, Schuman is excited to announce that its Bella Rosa line will now be available on a national scale.

Schuman Cheese is showing off some of its lesser-known brands at Summer Fancy Food Show, freshening them up with a new look and image

According to a press release, Bella Rosa’s national rollout will be accompanied by vibrant packaging and a new brand platform. Fresh, modern iconography complements packaging that has a progressive and differentiating color palette that reflects the premium brand. Shoppers will be able to quickly discern whether the cheese they’ve selected is shaved, shredded, or grated, reinforcing a brand promise that emphasizes simplicity: “Good to Go. Real cheese ready for any dish so you can entertain with ease.”

Jim Low, EVP, Sales & Marketing, Schuman Cheese“The Good to Go statement is highlighted on the package to let people know Bella Rosa has the quality they want, and that we help them enjoy the occasion they’re shopping for,” said Jim Low, Executive Vice President of Sales and Marketing. “They’ll spend less time prepping, and more time in the moment and present for life.”

The Bella Rosa line also delivers on the True Cheese guarantee, which Schuman Cheese created to assure consumers that what they’re getting is always the highest quality cheese: no fillers and no additives; just pure, 100 percent cow’s milk, free of hormones.

Bella Rosa features a series of cheese trays featuring collections of sliced cheese ready to serve a crowd

The Bella Rosa line includes a pair of snack format products named Snacks to Go. Offered in two flavor combinations, each tray offers all-natural cheddar cheese, premium sea-salted roasted nuts, and juicy dried cranberries. Snacks to Go will be offered in 16-count display-ready cases. The suggested retail price for each package is $1.33.

Another component of the Bella Rosa line is a series of cheese trays featuring collections of sliced cheese ready to serve a crowd. Each selection has been curated with entertaining in mind, and can be offered on its own as a party snack or as a flavorful addition to a sandwich station. The Bella Rosa European Cheese Selection includes Irish Cheddar, Dutch Gouda, Danish Havarti, and German Swiss. Two Party Trays are also available; one features Cheddar, Swiss, Colby Jack, and Pepper Jack, while the other includes Aged Cheddar, Swiss, Havarti, and Gouda. Suggested retail prices for the 16-ounce trays range from $7.99 to $9.99.

Schuman is excited to announce that its Bella Rosa line will now be available on a national scale

Single cheese varieties include Bella Rosa Shaved Parmesan, Bella Rosa Shredded Parmesan, Bella Rosa Shredded Asiago, and Bella Rosa Grated Romano. Each of the 5-ounce cups carries a suggested retail price of $3.69.

All items in the new Bella Rosa line are now available for retail and club orders.

And if this weren’t enough, Schuman Cheese will also showcase a selection of its award-winning cheeses, including Cello, the company’s flagship domestic brand that spans an array of traditional Italian cheeses, including world-renowned Copper Kettle. Featured import cheeses will include Dodoni, the world’s leading producer of authentic Greek feta, and Zanetti, an internationally-acclaimed Italian cheesemaker and Schuman’s oldest import partner.

Stop by booth #554 and see these lines for yourself!

Schuman Cheese
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Norseland - Snofrisk - Fresh spreadable cheese imported from NorwayWe Serve at the Speed of Fresh

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As a fourth-generation business, it’s no surprise that Schuman Cheese is driven by traditional family ideals. We take pride in the products we offer to consumers and customers alike, and we remain...