A new offering is coming to the specialty cheese set, as Shaft’s Cheese & Co aims to improve efficiency for its grocery partners. The cheesemaker has announced the release of its new exact-weight wedges of cheese, which will provide convenience and ease of use for those working the cheese department.
“With our recent rebranding, we are excited to be integrating new, innovative ideas within our company, starting with our newly produced exact-weight wedges,” Marketing Director Andrea Whitfield comments.
During the last few years, the newly rebranded Shaft’s Cheese has been searching for different ways to make selling its cheese as easy as possible for retail customers. With so many businesses running on fewer employees and resources, the company wanted to eliminate the weighing and prepping process for grocers, so their cheese is ready to receive and distribute. The new offering is a pack of 12 6 oz wedges that can easily be received and immediately put into the stores.
The family-owned family company finds it incredibly important to make every step of the supply chain from distributing to consuming easy. At a time when being around loved ones is even more important, the supplier wants to bring people together and celebrate the quality of good food, good friends, and community, a press release explained.
“Everyone has been through a lot these past few years, and it is important to all of us that we are supporting our community and grocers in every way we can,” Whitfield says.
Natural, modern, and making cheese with the customer in mind, Shaft’s aims to be a community-based company that is considerate and mindful in all it does. By expanding its product accessibility, Shaft’s is furthering its message of being a community-based company that is not only valued in its culinary expertise but in its delectable cheese with a rich history.
Retailers, now is the time to bring efficiency to the cheese set with Shaft’s new exact-weight wedges.