Oat milk has taken on celebrity status in my mind. It’s the plant-based milk that everyone wants to get their hands on, including celebrities themselves! Silk® is elevating its brand status with its new campaign, heralding its oat milk as the “Greatest Oatmilk of All Time”—or G.O.A.T for those in the know.
“The oatmilk segment is hotter than ever, and we had a unique opportunity with Silk Oatmilk to come in strong and beat out the competition with our Original Oatmilk on taste,” stated Derek Neeley, Vice President. “We put so much time and energy into crafting the best-tasting Original Oatmilk, and we are honored that America—and fellow G.O.A.T.s—agree.”
These fellow G.O.A.T.s are raising a glass to the brand as the category continues to heat up. In just two years, a press release noted, oat milk has seen significant growth in the last three years alone.
If you take on celebrity status, then you need to be backed by celebrities themselves. These include Gordon Ramsay, Alicia Silverstone, and Gabi Butler.
“Well, it took my kids getting on me, but now I really enjoy cooking more plant-based dishes at home and in my restaurants,” stated Ramsay, Chef. “Let me tell you, I know greatness when I taste it, and I am loving Silk Oatmilk for both sweet and savory recipes.”
Silverstone, Actress, also commented on the enticing product.
“I love cooking and eating, and even fancy myself quite the foodie; so, I was excited to taste the G.O.A.T of oatmilk. This is amazing! Silk Oatmilk is so rich, creamy, and delicious. I love it in smoothies and my son loves it straight out of a glass.”
Butler also noted that even cheerleaders gravitate toward Silk's mouthwatering oatmilk.
"I know the importance of a great squad, and I’m flipping out over Silk Oatmilk!" she said. "I like to incorporate plant-based options into my routine that don’t sacrifice on taste and texture, and this Silk Oatmilk is smooth and creamy!”
How will new partnerships and campaigns continue to elevate the category? Stick around to find out.