Silver Fern Farms has been delivering value to the U.S. market since 2019, bringing buyers exceptional quality meats from New Zealand. In its next wave of expansion, the company is rolling out its grass-fed retail range across 15 new stores in Southern California, including Jons Fresh Marketplace, Major Market, and Stumps Family Market.
"Southern California has quickly become an influential forerunner in the movement towards environmental sustainability across many different industries and interest including both food and agriculture," said Matt Luxton, U.S. Country Manager. "However, what is most impressive about Southern California's dining and cooking scene is that home cooks and professional chefs alike have continued to elevate their flavors in lockstep with their progressive preference for ingredient quality. We believe that Silver Fern Farms' sustainable chain of care and superior flavor profiles will be a hit with Californians from all walks of life, and we are excited to see how our retail range will be incorporated into the many cuisines and cultures of the state."
The products soon to delight California consumers include:
Silver Fern’s full retail range includes beef, lamb, and venison. According to a press release, these programs are intended to offer both buyers and shoppers world-leading meat, given that Silver Fern Farms commits to producing meat that is 100 percent grass-fed, pasture-raised, with no antibiotics, hormones, or feedlots. The entire product portfolio is also certified paleo, keto, and Halal.
"Through relationships and part ownership of distribution partners in key strategic countries like the U.S. we are able to have very clear visibility of every stage of the supply chain from the farmer to the retailer, which is very unique in this industry," commented Luxton.
The company noted that the Rib-Eye Steak and the New York Strip Steak are two new additions hand-selected by Silver Fern Farms' Master Graders as part of its Eating Quality system. The EQ system is a science-backed grading process that rates beef on seven scientific criteria proven to contribute to the eating quality of red meat. This allows Silver Fern to consistently deliver a better beef eating experience.
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