As meat packers and retailers look to fortify the supply chain for this integral sector, supply-side operators like Silver Fern Farms are stepping in to help. One of New Zealand’s largest red meat producers and exporters, Silver Fern announced that it is expanding its supply availability to help meet the needs of U.S. consumers and customers.
“We have maximized worker safety at all points of our operation, and strictly kept to guidelines and requirements outlined by government agencies during this difficult time” said Matt Luxton, Director of U.S. Sales for Silver Fern Farms.
According to a press release, the company currently exports grass-fed beef, lamb, and venison to the U.S. annually from 14 processing plants throughout New Zealand. Classified as an essential service in New Zealand, Silver Fern Farms plants have been fully operational with additional safety measures implemented for production continuity. New Zealand has minimized COVID-19 with no reported community transmission.
“There have been many uplifting responses within the U.S. food processing industry to steady the national food supply,” said Luxton. “We commend the U.S, its processing plants, and its worker unions for acting to increase worker testing, improving access to protective equipment, and activating federal oversights to ensure the safety of all U.S. meatpacking plants. As we go through this challenging time together, Silver Fern Farms is committed to providing its best pasture-raised beef and venison for our customers throughout the United States.”
In 2019 Silver Fern Farms entered the U.S. consumer market with branded 100 percent grass-fed beef, lamb, and venison packs distributed in supermarkets in the Tri-State region of New York, New Jersey, and Connecticut. The company has been a committed red meat exporter to the U.S. for 30 years providing New Zealand-farmed products that are fresh or frozen, branded, or unbranded, covering several product ranges including premium ground beef, beef, lamb, and venison retail packs, prime steer beef steak cuts, and Cervena venison.
“Silver Fern Farms is working closely with our production and distribution partners to remove disruptions to our supply chain,” concluded Luxton. “We’re communicating with our production and distribution partners, customers, and consumers to raise awareness of our product availability. We sincerely hope it makes a difference.”
Thank you to all of our hard-working meat industry operators who continue to provide the supply chain with this category staple.