Earlier this month, Silver Fern Farms answered the demand for premium meat products in the Midwest with its mouthwatering venison products. Now, the supplier is expanding its presence even further, as it has made the popular offerings available at Safeway supermarkets throughout the Pacific Northwest and Alaska.
“Venison has been a staple of New Zealand for years, and we are excited to expand our pasture-raised venison offerings to customers in the Pacific Northwest and Alaska at Safeway stores,” says David Patragnoni, USA Country Manager. “We work hard to produce our high-quality venison and are proud to be able to bring our products from luscious New Zealand pastures straight to customers' doors. We hope people will fall in love with our venison’s delicately flavored meat and create unique recipes that enhance their experience at the dining table.”
Venison offers a delicate tasting experience for shoppers who are unfamiliar with the lean red meat, providing a tender, delicious flavor with an excellent source of protein, iron, and other key vitamins and minerals. Bringing this unique offering to more consumers, Silver Fern Farms’ versatile ground venison and skillfully selected venison medallions will now be available in 216 Safeway stores in the PNW region, according to a press release.
Silver Fern Farms’ deer are humanely raised, free-range, and have access to massive pastures, showing that the company is going above and beyond to produce pasture-raised venison. As easy to prepare as more common types of red meat, the company’s venison products can be used to make a variety of meals, including lasagnas, burgers, or meatball dishes. The venison medallions come pre-portioned and offer a multitude of exciting opportunities to enhance the at-home dining experience.
The company’s latest launch in Safeway is the provider’s most recent expansion in Albertsons Companies supermarkets in the United States, shortly following its previous retail launch in over 500 Jewel-Osco supermarkets, Star Market, and Acme Markets earlier this year. Last year, the company also revealed a new e-commerce platform to make its range more accessible to consumers across the continental United States.
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