Silver Fern Farms is doubling down on the U.S. market with a 1,500-pound donation of premium pasture-raised beef. The donation, which will help deliver 5,000 meals to families, is part of the red meat producer’s new partnership with Rethink and its longstanding partnership with Marx Companies.
"Silver Fern Farms has been committed to nourishing American families for over 30 years, and we want to make good on that commitment and provide support to those in need during this difficult time," said Matt Luxton, Country Manager USA/North America. "Rethink was the perfect partner in achieving the community outreach we sought because they not only help families in need, but also launched a Restaurant Response Program to help support the vibrant NYC foodservice industry, which is working to come back after the shelter-in-place period."
Silver Fern Farms’ partnership with Rethink, a non-profit organization that has delivered more than one million meals to New York City families, is one piece of its global efforts to help families in the aftermath of the COVID-19 crisis. On top of its initial donation, the meat exporter will also donate an additional 2 pounds of pasture-raised beef for every 10 pounds of Silver Fern Farms Angus beef that is sold online through MarxFoods.com over the next four weeks.
In addition to helping the Stateside market, the meat exporter also sponsored a new charity, Meat the Need, in New Zealand. According to a press release, the charity enables farmers to help feed New Zealand families who are struggling to make ends meet, by providing a way for them to donate livestock that is then processed by Silver Fern Farms and delivered to foodbanks.
"We are a company of families and farmers with a global reach, and we are committed to sharing New Zealand's best pasture-raised beef, venison, and lamb to both those in need and those who have the means to contribute," added Luxton. "This is the beginning of what our community service programs aim to achieve at home and abroad and we are proud to partner with the right organizations."
Thank you to leaders like Silver Fern Farms for their efforts to help mitigate the challenges of COVID-19. As more leaders come to light, Deli Market News will continue to report.