We here at DMN love celebrating good news and believe it’s time to once again bring out the party poppers. Silver Hills, the parent company behind better-for-you-brands Silver Hills Bakery, One Degree Organic Foods, and Little Northern Bakehouse, announced Gerry Moroso to the role of National Director, Sales - Canada effective April 20, 2020.
“I am very excited to be joining the Silver Hills team!” said Moroso. “I want to continue my journey with Silver Hills representing fresh, wholesome products that help promote a healthier lifestyle, which we need more than ever right now as we help each other navigate through challenging times.”
Moroso brings over 25 years of experience in CPG Sales, representing a broad range of categories and customers from coast to coast. As the newest member of the Silver Hills Sales Team, Moroso will oversee, plan, and direct all sales activities for the organization in Canada, according to the press release.
“We're excited to have Gerry pair his deep knowledge of the Canadian market and the better-for-you space with his passion about selling our premium line-up of natural and organic brands! He's an excellent addition to our team,” commented Danny Houghton, Chief Customer Officer.
Most recently a Director of Key Accounts with Global Appetite, Moroso began his Sales career in 1993 with Warner-Lambert Canada (Adams division) as a Territory and District Sales Manager. He then moved to National Account level roles through several mergers and acquisitions with Pfizer and Cadbury Adams, followed by Team Lead roles at Reckitt Benckiser.
In 2009 Moroso joined Pinnacle Foods Canada (now Conagra Brands) as a Manager, National Customer Development, working with the company's Broker partners in all regions of Canada. He moved upwards to become a Director leading Sobeys, Walmart, Loblaws, Longo's, and Giant Tiger and spent the next decade building strategic partnerships, driving sales, mentoring teams, and building in-house capabilities for direct account management.
Congratulations to Gerry Moroso on this next step in his journey! Keep checking back with Deli Market News as we cover more exciting news.