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SNAX-Sational Brands Announces New Launch At Kroger Stores Nationwide

SNAX-Sational Brands Announces New Launch At Kroger Stores Nationwide


ORLANDO, FL
Wednesday, April 21st, 2021

SNAX-Sational Brands is rolling out in full force as it taps Kroger Co. to distribute its premiere popcorn brand Snack Pop. The new partnership includes nationwide distribution of all Cookie Pop and Candy Pop flavor offerings into Kroger’s banner brands, including Kroger, QFC, Fred Meyer, Fry’s, Dillons, King Soopers, Smiths, Ralphs, Roundy’s/Mariano's division, and Food4Less.

Jerry Bello, Chief Executive Officer and Co-Founder, SNAX-Sational Brands“Rolling out into Kroger Co. banners is an exciting step in the journey of our brand, with a continued focus on bringing this delicious creation to every household in America. Our goal continues to offer ‘better for you’ snacking innovations to the category while delivering to consumers exciting options within our portfolio, as we continue to introduce notable new licensed flavor combinations featuring America’s favorite candy and cookie brands,” said Jerry Bello, SNAX-Sational Brands CEO and Co-Founder. “We proudly offer an innovative and fun snacking alternative in the market that continues to present a ‘wow’ factor to the consumer, bringing candy and cookie flavors into the popcorn aisle.”

Snack Pop, inclusive of Candy Pop and Cookie Pop, continues to be an innovative popcorn snacking leader combining everyone’s favorite things—popcorn with candy and cookie favorites, yielding the perfect, must-have snack creation. According to the release, the better-for-you-snack is made 100 percent in the U.S. with non-GMO corn, is low in sodium, and only 150 calories per serving.

SNAX-Sational Brands is rolling out in full force as it taps Kroger Co. to distribute its premiere popcorn brand Snack Pop

The popular, low-calorie, candy or cookie-coated line was named a “Top 20 Snack of 2020” by Buzzfeed and continues to garner attention amongst consumers, celebrities, and the media.

Candy Pop flavor varieties include popcorn made with M&M’s® Minis candy pieces, SNICKERS®, TWIX® candy pieces, and Butterfinger® candy pieces. Cookie Pop variety will include Cookie Pop made with CHIPS AHOY!® cookie pieces and OREO® cookie pieces. All Cookie Pop and Candy Pop flavor offerings will come in their standard 5.25 oz size bags.

As part of the brand’s ongoing “Snackgiving” initiative, a portion of proceeds from all sales of Snack Pop varieties benefit The Ryan Seacrest Foundation and its efforts.

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SNAX-Sational Brands
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