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Somerdale Announces Rebrand and New Products

Somerdale Announces Rebrand and New Products


GREAT BRITAIN
Thursday, June 4th, 2020

Undaunted in the face of sweeping market change, the team behind Somerdale International continues to enhance its high-quality British cheeses for U.S. buyers. As it focuses on authenticity and convenience, the cheesemaker recently added a number of items to its portfolio as well as refreshing the pack designs and sizes of some of its best-sellers.

Alan Jenkins, Director, Somerdale International “At a time when many consumers in the U.S. and across the globe are having to stay-in and eat at home, we hope that our great tasting range of British cheese may give them a bit of a boost! With many deli counters closed due to the COVID-19 restrictions, we’re pleased to be able to offer our U.S. customers an enhanced range of exciting, authentic British cheese in new, convenient, fixed weight retail packs that will have real stand-out appeal on any cheese fixture,” remarked Alan Jenkins, Director.

This summer, Somerdale will be offering two Cheddars from Barber’s, one of the world’s oldest surviving Cheddar-makers, a press release explained. Both the Barber’s 1833 Vintage Reserve Cheddar and Mature Cheddar will be available in retail fixed weight packs.

As it focuses on authenticity and convenience, Somerdale International recently added a number of items to its portfolio as well refreshing the pack designs and sizes of some of its best-sellers

The company has also refreshed its best-selling Westminster range of British sharp Cheddars, smoked cheese, and the iconic Rustic Red. Featuring updated distinctive and colorful pack designs that draw upon iconic British images, the Westminster range is now available in 5.3 oz retail packs, which have standout appeal on the retail shelf.

Several other Somerdale classic cheeses available in this new format include the Cropwell Bishop’s Blue Stilton and Wensleydale and Cranberries/Wensleydale and Blueberries.

Stick around with Deli Market News as we take you down the path of all things new with cheese.

Somerdale International
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