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Somerdale International Debuted Bloody Good Cheddar! at Summer Fancy Food Show; Alan Jenkins Details

Somerdale International Debuted Bloody Good Cheddar! at Summer Fancy Food Show; Alan Jenkins Details

Wednesday, June 15th, 2022

We may just be breaking out the BBQ pits, but makers like Somerdale International are thinking long-term into the spooky season. Recently, Somerdale debuted its new Bloody Good Cheddar! to put a spin on the old adage and make retailers and consumers think Trick or Eat this Halloween season.

Alan Jenkins, Director, Somerdale International“Our new Bloody Good Cheddar!, with its highly distinctive red color, great taste, and standout spooky black waxed packaging, will enable our customers to bring fun and theater to their cheese counters this Halloween,” Alan Jenkins, Director, commented. “Halloween is the perfect time to generate incremental sales on the cheese counter, and a fine cut of our red Bloody Good Cheddar! is sure to entice any goblin or ghoul wanting to ‘Trick or Eat!’”

Somerdale International debuted its latest spooky SKU at the Summer Fancy Food Show, where attendees were able to sink their teeth into the new Halloween-inspired Cheddar. The scary Bloody Good Cheddar! will have consumers reaching for more—making the product moreish, as our friends across the pond say. It is made just 15 miles from the village of Cheddar in the heart of Somerset, England, and is a traditionally made, aged, deep red Cheddar that is both sweet in flavor and strong in taste.

Somerdale International has debuted its new Bloody Good Cheddar! to help increase incremental sales during the Halloween season

Available in ghoulishly fun, black waxed 2 x 5.3 lb ‘coffin blocks,’ Bloody Good Cheddar! is set to be at the heart of some unforgettably spooky cheese displays to kick-start cheese sales in the run-up to the all-important festive holiday period.

According to the release, the new Bloody Good Cheddar! will be joining a range of great-tasting British cheeses such as:

  • The iconic Westminster branded Cheddar range
  • Challenger IPA - an authentic aged English Cheddar infused with a wonderfully hoppy traditional IPA beer to create a sumptuously smooth cheese with fruity beer notes
  • Red Dragon - part of Somerdale’s ‘Heraldic’ range of speciality blended Cheddars; creamy and carefully blended with Wholegrain Mustard Seed and Ale, providing a wonderful bite without being overpowering
  • Il Truffelino - a premium cheese combining the creamy texture of classic English Cheddar with the complex and luxuriant flavor of Black Summer Truffle
  • The new extended Irish Claddagh Bó range

With suppliers and makers casting their eyes to future holidays, keep checking back to Deli Market News for more updates.

Somerdale International