I am a huge fan of the birthday cake flavor, and I’m not just saying that because it’s my birthday this week! I may just have to celebrate the occasion with Soozy’s Grain-Free’s latest flavor: Birthday Cake Donuts. The offering is rolling out at Sprouts Farmers Market locations nationwide, in addition to Soozy’s new, four-count donut boxes including Double Chocolate Donuts and Birthday Cake Donuts.
"As someone who used to have to avoid many of the 'fun' nostalgic snacks and treats due to a severe gluten sensitivity (including traditional donuts), I'm delighted to be able to offer customers a product that's truly delicious, nutritious, and also fun to enjoy," said Mason Sexton, Soozy's Co-Founder. "It's a flavor profile that we've received great initial feedback on with the launch of our Birthday Cake Cookies in 2020. To be able to recreate the nostalgic vanilla birthday cake flavor profile in a baked good without the refined sugar, gums, grains, and artificial dyes, all while keeping the soft and delicious donut texture is no easy feat, but we were up for the challenge."
Soozy's baked goods are certified gluten-free; made without grains, dairy, soy, gums, refined sugar, preservatives, and fillers; non-GMO Project Verified, Certified Kosher OU, and Certified Glyphosate-Free; made with half the amount of sugar of a traditional baked goods; and fully-baked and ready-to-eat. The Birthday Cake Donuts are mindfully sweetened with organic coconut sugar and maple syrup in small quantities. Soozy's uses sprinkles colored from plants and vegetables, including red cabbage, beets, and turmeric.
"We are thrilled to be able to partner with Sprouts on our newest donut innovation and are grateful for their support in bringing this product to market, together," Mason said. "We've been working on perfecting our Birthday Cake Donut recipe for a few years and are incredibly excited to share this flavor profile with customers."
Now, excuse me—this birthday girl needs to get herself some donuts!